Three Experiences, Global Destinations Swepstakes
Social Media
Wyndham’s Getaway Giveaway Sweepstakes campaign promised the winner a dream 5-night getaway at one of 6 highly-desirable destinations in the U.S., Puerto Rico, Germany, China or Australia. The campaign was open to participants from the U.S. and Canada, and was supported with a comprehensive media campaign across digital channels, as well as on-location at Wyndham Hotels and Resorts properties. Key elements: Facebook-centric: the campaign’s was housed on a Facebook custom app featuring comprehensive tracking features. Engaging: Participants were encouraged to invite their friends in order to receive additional entries (referral bonuses) for every 5 friends that entered the sweepstakes. Multi-network: Users were driven to, and encouraged to follow the brand on Pinterest to learn more about the participating destinations, new Pinterest boards were launched to support the initiative. Marketing support: supported by a comprehensive campaign blog seeding, social media advertising, content marketing as well as on-location and e-mail database marketing initiatives. Results: 95% Increase in Facebook fans (over 34,000 new fans) 500% Increase in Facebook page engagement 75% Increase in number of Pinterest followers 6,400 New brand e-mail enrollments
Escape to Paradise Sweepstakes
Online/Digital, Social Media
Challenge: Viva Wyndham Resorts wanted to significantly increase their U.S. and Canadian fan base on Facebook. Our Approach: Navigant Marketing worked with the brand to implement a targeted fan acquisition strategy featuring a 7-night vacation at any Viva Wyndham Resort property located in the Dominican Republic, Mexico or the Bahamas. The “Escape to Paradise” Sweepstakes campaign was developed to appeal to an audience that experiences unfortunately cold weather over the promotion period, from January to March. The overall look and feel was driven by this concept, showcasing sharp, eye-catching creative, paired with a highly appealing prize so fans could escape from the routine of their everyday work life. Outcome: The sweepstakes is currently ongoing, but in just 6 weeks the Facebook page has gained over 24,400 new fans in the U.S. and Canada markets. (final results will be posted in Q2) Technical Details: To effectively manage and accurately track the promotion, a fan-gated sweepstakes application was created and launched on the brand’s Facebook page. Additionally, a fan exclusive value-added bonus was offered just for entering the sweepstakes, providing a 20% off discount code to be applied when booking on vivaresorts.com, effectively increasing web traffic. Promotional Support: The sweepstakes campaign was supported by regularly scheduled Facebook posts promoting the sweepstakes, a targeted Facebook display advertising, blog seeding and e-mail blasts.
Wyndham Global Campaign: Radio
Branding, Video/TV/Radio
Wyndham has three unique tiers: Wyndham Hotels and Resorts, Wyndham Grand and Wyndham Garden. These tiers create a diversity of product and experiences that guests around the world love and value. Navigant Marketing conceptualized and produced a national satellite radio campaign to promote these diverse experiences under the theme: 3 Experiences. Global Destinations.
Wyndham Global Campaign – Print
Branding, Print
Wyndham has three unique tiers: Wyndham Hotels and Resorts, Wyndham Grand and Wyndham Garden. These tiers create a diversity of product and experiences that guests around the world love and value. Recently Navigant Marketing was tasked with creating a new global marketing campaign to communicate the combined power of the Wyndham Hotels and Resorts brand, a family that is made up of three distinct experiences and the fact that these experiences can be found all around the world.
Crisis Management: Super 8 and Eviction Protest
Social Media
News broke out online regarding a Super 8 hotel evicting a homeless couple from a room paid in advance because they had no ID. Super 8 Hotels was not our client at the time of the crisis, however they are part of Wyndham Hotel Group, we represent several Wyndham brands on social media. Several of the Wyndham Hotel Group brands managed by the agency became the target of an online boycott campaign for an eviction of a homeless couple at a franchised Super 8 property. Working alongside Wyndham’s PR team, we monitored, engaged with commenters and reported on the comments received throughout the life of this protest. Once a calrifying statement was released, negative commentary subsided and channels returned to a positive sentiment.
Wyndham Hotel Group Latin America Intranet
Online/Digital
Wyndham Hotel Group, the world’s largest hotel franchisor asked us to support their hotel development and franchise sales efforts in Latin America by creating and implementing a wide range of franchise sales and marketing tools. As part of this effort the agency conceptualized, planned, designed, developed and implemented a comprehensive CMS-driven bilingual Intranet dedicated exclusively to development of 9 diverse brands in the region.
Wyndham Facebook Presence
Online/Digital, Social Media
Wyndham Hotels and Resorts engaged the agency for the launch of its social media presence on Facebook. The Wyndham Hotels & Resorts Facebook page takes full advantage of the “Timeline for business” format and features visually appealing imagery that clearly differentiates each Wyndham tier. A custom app showcases each of the brand’s three tiers in extensive detail and incorporates a fully-integrated booking form to allow visitors to initiate hotel searches directly within Facebook.
Wyndham Brandscape Video
Video/TV/Radio
The agency was tasked with conceptualizing and producing an upbeat brandscape video that could bring Wyndham’s new tagline to life while introducing the brand’s new signature visual element, a distinct pattern of ‘flowers’ formed by a repeating Wyndham logo. Additionally, a wide range of properties across Wyndham Hotels and Resorts’ three tiers had to be showcased. Video features a licensed custom-synched soundtrack.
Viva Resorts Social Media Presence
Social Media
Overview: Viva Resorts operates all-inclusive resorts in 3 Caribbean destinations: The Dominican Republic, The Bahamas and Mexico’s Mayan Riviera. Each destination caters to different lifestyles and offers different amenities, activities and excursions. Their guest mix is not primarily North-American and includes travelers from around the world. Navigant Marketing was tasked with developing a customized social media strategy for Viva Resorts and to implement, launch and manage their social media presence on Facebook and Twitter.