SANO Spa Brand Development

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Navigant was tasked with the comprehensive brand development for Larkspur Hotels & Restaurants’ in-house spa brand, SANO Spa, and with supporting the launch of their first spa in Monterey, California. Project scope included creative logo development, brand look and feel, and as multiple supporting pieces including brochures and website.

Larkspur Landing Brand Development

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Larkspur Landing is one of three brands in the Larkspur Hotels & Restaurants group, a small chain with properties in California and the Pacific Northwest. Larkspur Landing competes in the highly undifferentiated extended-stay segment which caters to business travelers needing to stay for longer than 5 nights.

Larkspur Hotels Brand Development

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Background: Larkspur Hotels is one of three brands in the Larkspur Hotels & Restaurants group, a small chain with properties in California and the Pacific Northwest. As the namesake brand of the group, Larkspur Hotels had been designated as a growth brand and the agency was tasked with developing the brand’s look and feel, website user experience and creative direction for all brand in-house and collateral materials.