Wyndham Global Campaign: Radio


Wyndham has three unique tiers: Wyndham Hotels and Resorts, Wyndham Grand and Wyndham Garden. These tiers create a diversity of product and experiences that guests around the world love and value. Navigant Marketing conceptualized and produced a national satellite radio campaign to promote these diverse experiences under the theme: 3 Experiences. Global Destinations.

YHI Spa Brand Development

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Our client, a leading global hotel company, wanted to develop its own spa brand to reduce its dependency on spa operator partners and better compete with well-known spa brands that were forming strategic partnerships with other hotel chains.

TRYP by Wyndham Positioning & Campaign

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TRYP Hotels was a legacy Spanish hotel chain competing in the upscale limited-service segment, with nearly 100 hotels across 60 cities worldwide. In 2010 the brand joined the Wyndham Hotel Group. The agency was tapped to help re-invent the brand from a virtually unknown brand into a vibrant, fast-growing city centric brand, and to help craft a value proposition to grow bookings as well as new hotels.

Ramada Bassmaster Commercial

Ramada Worldwide is a long standing sponsor of the Bassmaster Elite Series. This TV spot was conceptualized and produced to support Ramada’s sponsorship of the series.

Wyndham Brandscape Video

The agency was tasked with conceptualizing and producing an upbeat brandscape video that could bring Wyndham’s new tagline to life while introducing the brand’s new signature visual element, a distinct pattern of ‘flowers’ formed by a repeating Wyndham logo. Additionally, a wide range of properties across Wyndham Hotels and Resorts’ three tiers had to be showcased. Video features a licensed custom-synched soundtrack.

Miami Neuroscience Center Campaign

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Background and Challenge: Larkin Community Hospital needed to raise awareness and generate patient inquiries for the new Miami Neuroscience Center at Larkin, a state of the art Gamma Knife program headed by one of the most experienced teams in the field.

Holtz Children’s Hospital Campaign

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Background: Holtz Children’s Hospital is a hospital-within-a-hospital. Lesser known than its local competitors but located within the campus of one of the most respected and storied hospitals in the region. Challenge: The agency needed to generate awareness and public interest for the hospital and had to do it in a way that was both cost-effective and creative.