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Project Description

Wyndham Rewards aimed to increase the number of members for their hotel rewards program with a fast-paced 12-day initiative that focused on rewarding current and new members. The agency was engaged to identify a way to leverage social media advertising to generate entries and grow the brand’s social media fan base.

Approach:

  • A combination of actively-managed Facebook ads and boosted posts
  • Daily updates on the Facebook page highlighting the day’s prize
  • Hourly optimization

Outcome:

  • Boosted posts averaged a 3.9% CTR and CPC of $0.15.
  • The daily Facebook ads, including a 5-day teaser ad that ran during the Thanksgiving holiday averaged a 1.6% CTR and CPC of $0.71.
  • The campaign garnered 117,177 unique registrations and 306,725 entries.

Project Details

Media: