• Branding Execution Wyndham Hotels and Resorts Branding Ad
    Target: Business Travelers Wyndham Hotels and Resorts Business Ad
    Target: Leisure Consumers, Vacationers Wyndham Hotels and Resorts Leisure Ad
    Target: Meeting Planners and Travel Professionals Wyndham Hotels and Resorts Meetings Ad

Project Description

Wyndham has three unique tiers: Wyndham Hotels and Resorts, Wyndham Grand and Wyndham Garden. These tiers create a diversity of product and experiences that guests around the world love and value.

Recently Navigant Marketing was tasked with creating a new global marketing campaign to communicate the combined power of the Wyndham Hotels and Resorts brand, a family that is made up of three distinct experiences and the fact that these experiences can be found all around the world.

The new marketing campaign, united under the tagline “Three Experiences. Global Destinations.” clearly conveys who Wyndham is as a brand and celebrates its product diversity.

The print component of this campaign features executions targeting business travelers, vacationers, meeting planners and travel professionals, as well as property-specific executions.

A large-scope radio campaign and a refresh of the Wyndham Hotels and Resorts logo family were also part of this engagement.

Project Details