Project Description

Challenge: Wingate by Wyndham, in its quest to be the preferred hotel for tech-savvy travelers, tasked us with conceptualizing and implementing a multimedia initiative to promote its faster on-property Internet service roll out.

Our Approach: A campaign consisting of cleverly-designed ads on the iPad edition of Wired Magazine featuring a “still-downloading” main image as a tease of what things are like when the Internet is slow.

The ad featured a call to action taking readers to Wired’s Facebook page where they would enter to win one of several “Gadget Guru Travel Packs.”