• Banner Campaign Wingate by Wyndham Banner Campaign

Project Description

Wingate by Wyndham had been looking to develop an innovative banner campaign to drive bookings for ongoing discount promotions.

Main challenge was to invite engagement, to gain attention, to explain the brand benefits, and to do so within a the small size limit given by the online ad network and in a fun and personable way.

The resulting campaign consisted of ads that resembled chat programs. Thus giving the comfortable feelings of one chatting with a friend while delivering the message in a format the user would be accustomed to seeing.

Project Details