• Campaign Micro Site Home Page Radisson For Life! Campaign
    Sample Facebook Posts During Campaign Sample Facebook Posts
    Sample Pinterest Board and Pins Pinterest board and pins
    Campaign Promotion on Wyndham.com Wyndham.com

Project Description

Wyndham’s Getaway Giveaway Sweepstakes campaign promised the winner a dream 5-night getaway at one of 6 highly-desirable destinations in the U.S., Puerto Rico, Germany, China or Australia. The campaign was open to participants from the U.S. and Canada, and was supported with a comprehensive media campaign across digital channels, as well as on-location at Wyndham Hotels and Resorts properties.

Key elements:

  • Facebook-centric: the campaign’s was housed on a Facebook custom app featuring comprehensive tracking features.
  • Engaging: Participants were encouraged to invite their friends in order to receive additional entries (referral bonuses) for every 5 friends that entered the sweepstakes.
  • Multi-network: Users were driven to, and encouraged to follow the brand on Pinterest to learn more about the participating destinations, new Pinterest boards were launched to support the initiative.
  • Marketing support: supported by a comprehensive campaign blog seeding, social media advertising, content marketing as well as on-location and e-mail database marketing initiatives.

Results:

  • 95% Increase in Facebook fans (over 34,000 new fans)
  • 500% Increase in Facebook page engagement
  • 75% Increase in number of Pinterest followers
  • 6,400 New brand e-mail enrollments

 

Project Details

Media: