• Signature Ad: New York Location Signature Ad
    Brand Collateral Brand Collateral
    The Gastro Bar Website Concept Web Site

Project Description

TRYP by Wyndham asked Navigant Marketing to help develop the branding for its Food and Beverage concept, an integrated lobby restaurant/bar designed to bring one of TRYP’s key brand attributes to life: its Mediterranean  passion.

  • Naming: The Gastro Bar + a modifier specific to each location, in this case the New York property featured The Gastro Bar at 35th, alluding to its location on West 35th Street.
  • Brand Logo: Maintains a subtle visual connection to the parent brand while featuring its own unique visual elements.
  • Collateral Material: Focus on efficiency and low cost of reproduction to maximize adoption by franchisees worldwide.

Advertising Campaign: utilizing the first Gastro Bar opening at the TRYP NYC, Navigant developed a campaign that blended the Gastro Bar’s Mediterranean-inspired tapas concept with traditional New York favorites such as the beef sliders and the mac ‘n cheese. The end result is a campaign that is both scalable to all TRYP locations yet unique to each individual restaurant.

Project Details

Client: