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    Idea Listing Page Idea Listing Page
    Franchisee Forum Franchisee Forum
    Idea Sumission Page Idea Sumission Page

Project Description

The agency helped conceptualize, develop and implement a comprehensive initiative to give franchisees of the Wingate and Hawthorn brands a private forum where marketing ideas and sales best practices could be shared with their fellow franchisees.

To support this initiative the agency developed a dynamic database-driven micro site where franchisees could log in and submit their marketing ideas and best practices in several categories including general sales, social media, advertising, etc.

During a one-month period, franchisees were able to enter their ideas, fellow franchisees were then invited to vote on their favorite ideas and the winners (one for each brand) received a $1,000 prize.