• Brand Signature Image Planet Hollywood Hotels
    In-house and Sales Collateral Planet Hollywood Hotels
    Meetings and Conventions Folder and Fact Sheet Planet Hollywood Hotels

Project Description

Navigant Marketing was engaged to take the existing Planet Hollywood Hotels brand look-and-feel and evolve it in order to prepare the brand for franchise sales and expansion.

Part of the challenge was maintaining the brand’s overall “Fame” positioning and key visual elements but evolve them so that they could be leveraged by properties outside the brand’s original site, a resort in Las Vegas, USA.


  • Comprehensive collateral material development
  • Brand guidelines and brand book

Project Details