• Print Campaign Print Campaign
    Campaign Micro Site Micro Site
    Outdoor, Transit and On-Site Media Outdoor

Project Description

The agency conceptualized and implemented a comprehensive marketing campaign to generate community awareness as a result of Jackson Memorial Hospital’s ranking as the Number One Hospital in South Florida by U.S. News and World Report.

Jackson Memorial Hospital had long been perceived by the local community as the go-to hospital when only the most expert healthcare will do. This validation by U.S. News and World Report presented a golden opportunity to reinforce Jackson’s perception in the marketplace.

The campaign featured bold visuals including an oversize “#1” driving home the message that Jackson’s reputation for world-class healthcare was well deserved.

Campaign components included:

  • English and Spanish print
  • Mass transit
  • Outdoor
  • On-site
  • Online Display