• Positioning Statement Night Hotels Positioning Statement
    Brand Look and Feel Night Hotels Brand Look and Feel
    Collateral Material 1 Night Hotels Collateral Material
    Collateral Material 2 Night Hotels Collateral Material
    Night Hotels Brand Guidelines Guidelines
    NightHotels.com Interface NightHotels.com Interface

Project Description

Navigant Marketing was tasked with developing a comprehensive brand package for Night Hotels, a limited service lifestyle brand targeting conversions.

Working with the Night team, Navigant created a comprehensive brand personality, fresh and daring look and feel, and a unique tone and manner based on three distinct brand attributes: Irreverent, social and affordably-styled.

Night Hotels is the world’s first “NOTEL,” a hotel brand that embraces everything that is cool, irreverent and kitschy about roadside motels. The Night concept features intelligent writing, creative use of nostalgic elements, music and dive bar undertones, and a personality that’s unique in lifestyle hotels.

The brand’s unique concept is attracting interest from hotel owners and developers and it’s poised for fast-growth in primary and secondary markets.

Project scope included:

  • Branding and Positioning
  • Brand Image, Look and Feel and Logo Usage
  • Website Interface
  • Comprehensive Brand Guidelines
  • Brand Advertising

Project Details

Client: