• Melia Flintstones Campaign Melia Flintstones Campaign
    Flinstones In-House Collateral Melia Flinstones In-House Collateral
    Flintstones Popup Displays Melia Flintstones Popup Displays
    Melia Flintstones Campaign Melia Flintstones Campaign

Project Description

Background: Several Meliá resorts in The Caribbean and Mexico rolled out themed kids areas called “The Flintstones Land” where kids could take part in games and activities themed after The Flintstones characters and even interact with Fred and Dino.

The agency was tasked with developing a marketing campaign to introduce The Flintstones Land to the North American travel trade. Additionally, the agency supported the resorts by developing all the in-house program materials, from descriptive brochures to informational graphics and activity schedules.

Materials developed included:

  • Promotional items
  • Trade advertising
  • Pop-up displays for key travel agents
  • Online banners
  • In-house materials for use at each resort

Project Details

Media: