• English Advertising: Sophie English S
    English Advertising: Reggie English R
    English Advertising English
    Spanish Advertising Spanish
    TV Spot

Project Description

Background: Holtz Children’s Hospital is a hospital-within-a-hospital. Lesser known than its local competitors but located within the campus of one of the most respected and storied hospitals in the region.

Challenge: The agency needed to generate awareness and public interest for the hospital and had to do it in a way that was both cost-effective and creative.

Our Approach: The Holtz Children’s Hospital “Angels” campaign used spokeskids and cute stories to creatively evoke an emotional response in order to leverage limited marketing dollars for maximum recall.

Our spokeskids focused on the superlatives of Holtz including the largest newborn intensive care unit, the only children’s transplant center in South Florida and one of the nations most-experienced children’s heart center.

The Angels campaign is fully bilingual and included extensive TV, radio, outdoor, transit, print and even an online flying angel.