• Facebook Page Promo Graphic Facebook Exchanges
    Press Mention Radisson Press Mention

Project Description

As the news broke of the domestic violence allegations against Viking’s player Adrian Peterson, Radisson’s social media channels became flooded with thousands of questions regarding the status of their sponsorship deal.

  • Our team worked alongside Radisson’s PR team to ensure we crafted a statement quickly. We also filtered and forwarded any inappropriate.
  • Once Radisson announced the suspension of the sponsorship, the statement received a majorly positive response on Facebook, Twitter and Instagram.
  • The brand received numerous press mentions heralding it as one of the first brands to take decisive action in light of the allegations.

Project Details