• Consumer Facebook Page Better Homes and Gardens Real Estate Consumer Facebook Page
    Real Estate Trade Facebook Page Better Homes and Gardens Real Estate Trade Facebook Page

Project Description

Background: Better Homes and Gardens Real Estate, a brand rooted in tradition and benefiting from the legacy of its namesake publication, wanted to establish its presence on key social media channels.

Our Approach: Launch two separate Facebook pages to support the brand’s social media objectives and provide outlets for the brand’s consumer- and trade-specific content. Main objectives were to present Better Homes & Gardens Real Estate as a lifestyle a real estate brand, and to implement additional tabs and pages with compelling information to drive users to the brand’s main website.

Click to view a celebratory promo that marked the brand’s first 100,000 fans.

Project Details

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