• Share Your Story Microsite Share Your Story Microsite

Project Description

Background: Baymont’s main differentiating attribute is its “Hometown Hospitality” and its motto is “You’re Welcome.”

The Navigant team was tasked with conceptualizing and developing an online initiative to bring this positioning to life and to support the brand campaign which featured a series of notes from staff to guests and from guests to staff.

Our Approach and Outcome: The agency developed and implemented a comprehensive micro-site under the theme “Share Your Story.” On this site, past guests were invited to share their stories of hometown hospitality. Stories were vetted for authenticity before going live and were featured prominently on the brand home page.

During the life of the promotion hundreds of verified stories of hometown hospitality were collected and curated, and several were featured on the site.

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