• Embrace Tomorrow Embrace Tomorrow

Project Description

Baptist Health System wanted to support breast cancer awareness month on their Facebook page.

Navigant Marketing worked with the brand to implement a philanthropic initiative in which every new “LIKE” of the page equaled a $1 donation to a charity.

Outcome: Within a few weeks of the initiative going live, over 12K members had been added, a 53% increase in fan base, and by the end of the month, the campaign had surpassed 3 million impressions.