• Mobile Home Pages BAC Florida Bank Website
    Desktop Browser View BAC Florida Bank Website

Project Description

Navigant Marketing was engaged by BAC Florida Bank, the U.S. subsidiary of a Latin America-based financial institution for the development of a modern bilingual website geared towards its U.S. consumer base.

Situational Analysis: The existing BAC needed an updated user interface based on current UI best practices. The existing interface lost consistency as new service lines were added over the years. The site was also not mobile-accessible.
Our Solution: The agency conducted a comprehensive, competitive review and an in-depth evaluation of contemporary best practices for the online bank user experience.
The new BAC Florida website was launched in two languages, on budget, on time and in full compliance with all regulatory requirements.
The site is driven by an open-source content management system that is easy to update, allows for added functionality and does not tie the bank into a restrictive software license. The site is also completely responsive, meaning it automatically displays information in the most optimized format based on the device used by the visitor: PC, tablet or smartphone.