• Promotion Title 24 Hours of Radisson title image
    Sampling of Twitter post images Sampling of images

Project Description

Radisson wanted to increase their following, engagement, flash sales, and their overall social profile as whole, all during a time of year that is already over saturated by “holiday” messages.

While everyone else spent late November up until the 25th promoting their Black Friday, Christmas or NYE initiatives, Navigant Marketing developed a sweepstakes for them that would leverage the “up all night” aspect of New Years Eve. #24hoursofRadisson was born.

With a small PPC budget, a small digital budget, and limited blog-seeding, Radisson focused their energies on the “post-25th-of-December” crowd and pointed them toward a way to use that holiday cash, and take advantage of being up late. For 24 hours Radisson gave away hotel nights, 20% off codes, and more.

Outcome: Besides increased sales, a large increase in follower and engagement, the brand trended on Twitter for 20 hours and received a write up on FORTUNE as one of the brands who is “doing it right.”

Fortune article: click here

Project Details

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