Over the past few years it seems as if there are an endless number of articles about content marketing: why you should do it, where you should do it, how often you should do it, and on and on. That’s all fine and dandy until you sit down to write your articles, then on your 10th article you run out of material. Where do you draw more inspiration from?

The beauty of blogging is that it’s not news… its opinion. So, as long as you have opinions on topics relevant to your business, you’ve got blog articles. This works in two ways…

First, read articles about your business. Read all you can.

Then, on your own platform, if you agree with it, say so. If you fervently disagree with it, say so as well. Give credit to the original author and reference the article, or just paraphrase where it seems right, but state your opinion on the matter. POV might seem cliché and non-unique, but you might just find out what is normal to you is new ground for others.

Depending on your social network of choice, you may not have to write much at all. It may be a matter of continually sharing articles that you find interesting and that when shown together all give a clear view of what you stand for… just not in your own words.

PRO TIP: While seemingly far easier than writing your own articles, content aggregation can be just as daunting because of the sheer volume needed to make up for the lack of uniqueness. So, to make this easier I suggest collecting sites that appeal to your industry, bookmark them all in a folder, then right click the folder to open all bookmarks at once as tabs. This will let you scour each of the sites in an organized and productive fashion without taking all day to do so.

Second, intentionally search your every day experiences with your industry for content relevancy.

You work all week, all month, all year… year in, year out. You develop opinions on everything from aesthetic taste, and strategic workflows, to workplace etiquette and about which technology is superior to another. If your colleagues were to ask you for an opinion, you’d have plenty to say, so why should talking to your audience be any different? Your daily work life may become your main source of content if you refocus your perspective.

Lastly, search your personal life for industry-relevant experiences.

It’s no secret that people find answers to complicated problems in what is often the least expected of places: the shower, the car, running, maybe even while watching a TV show. Now, I’m not proposing that you take up running in the shower while watching Breaking Bad, but a change in personal focus can sometimes cause a change in professional perspective. An example is that I never understood the TRUE value of patience, persistence and the importance of short-term goal achievement to fulfill a higher goal, until I started playing golf. That has served me in my professional life to great lengths. That correlation would probably make for an interesting blog post full of colorful analogies, and easy to connect with relationships.

To sum it all up, content marketing is not easy.  It takes constant vigilance. But with the proper perspective you already have all the tools you need to create plenty of quality content.