International Branding

Branding and advertising projects are always laced with variables including demographics, ownability, actual uses vs. aspirational uses, flexibility to grow and limitations to inhibit inconsistency —and this is all before you lay the first idea to paper. But one variable that can change all other variables is whether or not it’s an International brand, and where it will end up in the world.

By |June 30th, 2015|Branding, Design and Creative, Travel Business|Comments Off on International Branding

Man, now you’re speaking my language!

This post is titled after a phrase uttered by a new business prospect a few days ago, and it embodies one of the main reasons companies hire us: specialization. In the example above, the prospect and I were having an initial phone conversation about his travel-related company. He explained the way his company works and some of the challenges they were facing. I could tell he was trying to simplify his story and boil it down to generic business terms that anyone could understand.

By |October 16th, 2014|Branding, Franchising, Travel Business|Comments Off on Man, now you’re speaking my language!

It’s 2013 and some hotels still don’t get it!

In this day and age of always-on connectivity, guest reviews, smartphones and social media, one would expect ALL hotels to know that certain aspects of running their business are not optional.

By |March 4th, 2013|Online Marketing, Travel Business|Comments Off on It’s 2013 and some hotels still don’t get it!

Marketing Matters: Marketing does Matter

For many of us in marketing it’s easy to fall into a rut. It’s easy to become jaded. It’s easy to start believing after a while that your efforts are no more than just spouting the latest cliché, using the words leveraging, maximizing and optimizing before everything, and just generally going through the motions. You don’t feel like you’re stirring up the pot and driving business. But I’m here to tell you that you’re wrong and not only are you wrong, but your job (marketing) is THE reason people are making the decision to buy. You are the elite and here’s why.

By |February 14th, 2013|Branding, Design and Creative, Travel Business|Comments Off on Marketing Matters: Marketing does Matter

Marketing Shorthand: A reference guide

Maybe you studied marketing in college, maybe not. Maybe you’re marketing savvy in a “book smart” kind of way, or maybe you fell into marketing because you can talk the spots off of a cheetah. But at some point, if you haven’t already, you’re going to hear someone drop a few letters in a row, and they actually mean something. In fact, if you’re going to meet with us, or keep reading our blog, you’ll definitely hear some of these, so in the interest of mutual understanding… Here’s what they mean.

By |December 11th, 2012|Travel Business|Comments Off on Marketing Shorthand: A reference guide

A plane crash at the junction of prestige and common sense

Savvy entrepreneurs and former airline executives often dream of launching their own airline, or rescuing a legendary one that has gone under. In fact so much has been written before on this subject that there’s even a famous catch phrase that reads. “The best way to turn a billionaire into a millionaire is to sell him an airline.” Yet, in the face of precedent, consumer behavior data and just plain common sense, entrepreneurs the world over continue to envision and pursue the dream of launching their own airline.

By |November 19th, 2012|Travel Business|Comments Off on A plane crash at the junction of prestige and common sense