Content Marketing: How To Write When You Run Out

Over the past few years it seems as if there are an endless number of articles about content marketing: why you should do it, where you should do it, how often you should do it, and on and on. That’s all fine and dandy until you sit down to write your articles, then on your 10th article you run out of material. Where do you draw more inspiration from?

By |August 10th, 2013|Online Marketing, Social Media, Uncategorized|Comments Off on Content Marketing: How To Write When You Run Out

Fans: Quality vs. Quantity

When talking about social media fan growth strategies, there inevitably comes a time when you must decide: “Do we want MORE fans in general, or MORE engaged fans?” This decision comes with the subtext of “do we want a few hundred/few thousand new fans, or tens of thousands of new fans?” At first glance, the “obvious” answer is that you want more engaged fans… Well, I’m sorry to say it, but that’s a flawed conclusion, and here’s why:

By |July 8th, 2013|Social Media|Comments Off on Fans: Quality vs. Quantity

Social Media During a Crisis

While most brands will usually be seen on social media “post-crisis” expressing things like “Our hearts are with X today” or “We at XX would like to send our deepest condolences…” I think it is vitally important to realize what they are actually doing: posting for likes and shares. buy clomid spain And that frankly, is less than palatable to me. sociology – the writing center While I understand that there are plenty of businesses that make their money during and after certain crises (i.e. term paper writer news organizations), it doesn’t mean that leveraging painful events for a like is fair game either.

By |May 10th, 2013|Agency Life, Social Media|Comments Off on Social Media During a Crisis

The Laws of Attraction

Pull them in without pushing them away Because of how the marketing landscape has changed over the past few years, it should be a no-brainer that the marketing materials you are creating should also change, right? But yet, we continue to see it.

By |March 7th, 2013|Branding, Design and Creative, Online Marketing, Social Media|Comments Off on The Laws of Attraction

Why Social Media Engagement is King

It’s funny how sometimes the most commonly heard expressions can be constantly touted and yet not entirely understood. Case in point, “on social media, engagement is everything.” Sounds right because it is right, but it’s not for the reasons you think.

By |February 21st, 2013|Online Marketing, Social Media|Comments Off on Why Social Media Engagement is King

Facebook PPC / Sponsored Ads / Highlighted Posts / Sponsored Posts

All of these Facebook initiatives are similar, and consequently, are easily confused. They do however, all bring something interesting to the table, and used in conjunction with one another can be very, very effective. In the interest of being thorough, I will make this one part definition, and one part best practice.

By |January 21st, 2013|Online Marketing, Social Media|Comments Off on Facebook PPC / Sponsored Ads / Highlighted Posts / Sponsored Posts

Social Media for Hotels – Part 4: Monitoring

Your initial strategy is set, your tone of voice defined, your unique content uniquely content-ified you’re running advertising and blog seeding about your exceptionally well-thought-out sweepstakes with a killer first prize, your fan base is growing and all those squiggly lines are moving upwards… (you’re not entirely sure what they mean… but up must be good, right?) So what now?

By |December 19th, 2012|Online Marketing, Social Media|Comments Off on Social Media for Hotels – Part 4: Monitoring

Speak up! Your Brand has a Voice

What exactly is a Social Media voice? Well, you know what you want to say, you know when you’re going to say it, you’re just not exactly sure how you’re going to say it. Or at the very least, you’re having trouble how you say it consistently. And how you say what you’re saying is almost as important as what you’re saying at all.

By |December 13th, 2012|Social Media|Comments Off on Speak up! Your Brand has a Voice

Social Media For Hotels – Part 3: Fan Acquisition

So, we’ve talked strategy, we’ve talked unique content to keep them coming back, but how do you get them there in the first place? This is the holy grail of questions, and surprise, surprise… another question without a clear-cut answer for every brand. But by attempting a combination of what I’ll explain in the following sections, and monitoring their success, you’ll find something that will work for you. 

By |December 12th, 2012|Online Marketing, Social Media|Comments Off on Social Media For Hotels – Part 3: Fan Acquisition

Social Networking For Hotels – Part 2: Unique Content

Welcome back you social media guru-in-the-making. So, you’ve got a plan, you can see it in your minds eye… but now lets talk about how to start making this more tangible. I gave examples, although very brief, in Part 1  of this series, about what kind of content a brand could curate in order to speak to its audience, and offer relevant content to their demographic to keep them coming back. But in order to understand WHAT kind of content you are going to post/share, etc., it is important to understand WHY social media is used and HOW to best leverage it.

By |October 31st, 2012|Online Marketing, Social Media|Comments Off on Social Networking For Hotels – Part 2: Unique Content