Everyone wants “custom” photography for their brand. They often want something no one will see anywhere else. And for good reason… it’s an ownable feature of your brand. Hugo Boss has always had a recognizable photo style, Grey Goose and Chase Bank both utilize photos that employ monotone colors with color highlights and are very memorable, and lately McDonalds has been doing ads and billboards that don’t even including their logo… that’s trusting your photo style to be representative of your brand itself.