Content Marketing: How To Write When You Run Out

Over the past few years it seems as if there are an endless number of articles about content marketing: why you should do it, where you should do it, how often you should do it, and on and on. That’s all fine and dandy until you sit down to write your articles, then on your 10th article you run out of material. Where do you draw more inspiration from?

By |August 10th, 2013|Online Marketing, Social Media, Uncategorized|Comments Off on Content Marketing: How To Write When You Run Out

Running a hotel without a brand – not another article with generic advice

Most of us know the benefits that come from running a branded hotel: recognition, distribution channels, learning resources, marketing, operating manuals, loyalty programs, etc. However, many high-quality medium and large properties are run as independent/unbranded hotels for a variety of reasons.

By |April 23rd, 2013|Online Marketing|Comments Off on Running a hotel without a brand – not another article with generic advice

The Laws of Attraction

Pull them in without pushing them away Because of how the marketing landscape has changed over the past few years, it should be a no-brainer that the marketing materials you are creating should also change, right? But yet, we continue to see it.

By |March 7th, 2013|Branding, Design and Creative, Online Marketing, Social Media|Comments Off on The Laws of Attraction

It’s 2013 and some hotels still don’t get it!

In this day and age of always-on connectivity, guest reviews, smartphones and social media, one would expect ALL hotels to know that certain aspects of running their business are not optional.

By |March 4th, 2013|Online Marketing, Travel Business|Comments Off on It’s 2013 and some hotels still don’t get it!

Why Social Media Engagement is King

It’s funny how sometimes the most commonly heard expressions can be constantly touted and yet not entirely understood. Case in point, “on social media, engagement is everything.” Sounds right because it is right, but it’s not for the reasons you think.

By |February 21st, 2013|Online Marketing, Social Media|Comments Off on Why Social Media Engagement is King

Joomla vs. WordPress

For a decade now, there has been an on-going revolution in web design. Where in the past websites were built from scratch – page by page, feature by feature, and so on – they are now much more commonly built off existing foundations called CMS (or content management systems).

By |February 7th, 2013|Design and Creative, Online Marketing|Comments Off on Joomla vs. WordPress

Facebook PPC / Sponsored Ads / Highlighted Posts / Sponsored Posts

All of these Facebook initiatives are similar, and consequently, are easily confused. They do however, all bring something interesting to the table, and used in conjunction with one another can be very, very effective. In the interest of being thorough, I will make this one part definition, and one part best practice.

By |January 21st, 2013|Online Marketing, Social Media|Comments Off on Facebook PPC / Sponsored Ads / Highlighted Posts / Sponsored Posts

Social Media for Hotels – Part 4: Monitoring

Your initial strategy is set, your tone of voice defined, your unique content uniquely content-ified you’re running advertising and blog seeding about your exceptionally well-thought-out sweepstakes with a killer first prize, your fan base is growing and all those squiggly lines are moving upwards… (you’re not entirely sure what they mean… but up must be good, right?) So what now?

By |December 19th, 2012|Online Marketing, Social Media|Comments Off on Social Media for Hotels – Part 4: Monitoring

Social Media For Hotels – Part 3: Fan Acquisition

So, we’ve talked strategy, we’ve talked unique content to keep them coming back, but how do you get them there in the first place? This is the holy grail of questions, and surprise, surprise… another question without a clear-cut answer for every brand. But by attempting a combination of what I’ll explain in the following sections, and monitoring their success, you’ll find something that will work for you. 

By |December 12th, 2012|Online Marketing, Social Media|Comments Off on Social Media For Hotels – Part 3: Fan Acquisition

Social Networking For Hotels – Part 2: Unique Content

Welcome back you social media guru-in-the-making. So, you’ve got a plan, you can see it in your minds eye… but now lets talk about how to start making this more tangible. I gave examples, although very brief, in Part 1  of this series, about what kind of content a brand could curate in order to speak to its audience, and offer relevant content to their demographic to keep them coming back. But in order to understand WHAT kind of content you are going to post/share, etc., it is important to understand WHY social media is used and HOW to best leverage it.

By |October 31st, 2012|Online Marketing, Social Media|Comments Off on Social Networking For Hotels – Part 2: Unique Content