International Branding

Branding and advertising projects are always laced with variables including demographics, ownability, actual uses vs. aspirational uses, flexibility to grow and limitations to inhibit inconsistency —and this is all before you lay the first idea to paper. But one variable that can change all other variables is whether or not it’s an International brand, and where it will end up in the world.

By |June 30th, 2015|Branding, Design and Creative, Travel Business|Comments Off on International Branding

Photo Shoot? or Photoshop?

Everyone wants “custom” photography for their brand. They often want something no one will see anywhere else. And for good reason… it’s an ownable feature of your brand. Hugo Boss has always had a recognizable photo style, Grey Goose and Chase Bank both utilize photos that employ monotone colors with color highlights and are very memorable, and lately McDonalds has been doing ads and billboards that don’t even including their logo… that’s trusting your photo style to be representative of your brand itself.

By |February 21st, 2015|Branding, Design and Creative, Photography|Comments Off on Photo Shoot? or Photoshop?

Hack into your “A-Ha” moments

When I first started in this field, there were always people I greatly admired for their effortless ability to come up with new ideas, to find solutions to complex problems or just to see deeper into problems on first glance than I could after an hour of careful thought.

By |May 1st, 2013|Design and Creative|Comments Off on Hack into your “A-Ha” moments

The Laws of Attraction

Pull them in without pushing them away Because of how the marketing landscape has changed over the past few years, it should be a no-brainer that the marketing materials you are creating should also change, right? But yet, we continue to see it.

By |March 7th, 2013|Branding, Design and Creative, Online Marketing, Social Media|Comments Off on The Laws of Attraction

Marketing Matters: Marketing does Matter

For many of us in marketing it’s easy to fall into a rut. It’s easy to become jaded. It’s easy to start believing after a while that your efforts are no more than just spouting the latest cliché, using the words leveraging, maximizing and optimizing before everything, and just generally going through the motions. You don’t feel like you’re stirring up the pot and driving business. But I’m here to tell you that you’re wrong and not only are you wrong, but your job (marketing) is THE reason people are making the decision to buy. You are the elite and here’s why.

By |February 14th, 2013|Branding, Design and Creative, Travel Business|Comments Off on Marketing Matters: Marketing does Matter

Joomla vs. WordPress

For a decade now, there has been an on-going revolution in web design. Where in the past websites were built from scratch – page by page, feature by feature, and so on – they are now much more commonly built off existing foundations called CMS (or content management systems).

By |February 7th, 2013|Design and Creative, Online Marketing|Comments Off on Joomla vs. WordPress

Creativity Around The Clock

There’s something to be said for disconnecting at the end of a long and arduous day – to relax, and unwind – to forget the stresses of the day – to leave work, at work. But I guess that “something to be said” depends on what kind of person you are… because I would say that’s amateur.

By |January 17th, 2013|Agency Life, Design and Creative|Comments Off on Creativity Around The Clock

An open letter to Marissa Mayer

An open letter to Marissa Mayer,  I have been a loyal and dedicated Yahoo Mail user for close to TWENTY years as far I can recall. (Your search engine? a little less loyal and dedicated… OK, not at all.) But I have to tell you… lately your mail service has been terrible. I don’t blame you specifically, but since you’re in charge of the whole kit’n’kaboodle (or kitten kaboodle as the case may be) I appeal to you.

By |January 2nd, 2013|Agency Life, Design and Creative|Comments Off on An open letter to Marissa Mayer

Getting Your Message Heard: You Don’t Need to Yell to Sell.

The game’s a-changin’ – the world’s smaller, competition is heavy, the amount of communication outlets seems to grow everyday… and, concurrently, the number of ads that people now see in a day is staggering, the amount of marketing messages that people are exposed to is incredible. Yet YOU are still supposed to not only RUN your business, but to continually GROW it year over year… and more often than not, with media/marketing budgets that border on the “silly.” So, it begs the question: Without an endless stream of money, an endless amount of time to keep up with constantly changing world of media and media placement, and the endless energy to do all of this — what’s the best way to get the most bang for your buck?

By |July 31st, 2012|Design and Creative|Comments Off on Getting Your Message Heard: You Don’t Need to Yell to Sell.

Great Directions Lead To Great Destinations: Online ads, E-marketing & Landing Pages

In online marketing, a landing page is a single web page that appears in response to clicking on a search result, an e-mail, or an online advertisement. The landing page will usually display directed sales copy, promotions, offers, etc.  that are an extension of the advertisement, search result, or link. (i.e. the destination) One of the biggest mistakes made is when an online advertiser pays for placement of an online banner that, when clicked on, leads the user to the general homepage… and not to an extension of the offer on the banner. In a lot of cases, the website DOES have a page that is specific to the banner offer on the page the user landed, but the user is forced to scan and search for what initially caught their attention. No bueno.

By |April 29th, 2012|Design and Creative, Online Marketing|Comments Off on Great Directions Lead To Great Destinations: Online ads, E-marketing & Landing Pages