International Branding

Branding and advertising projects are always laced with variables including demographics, ownability, actual uses vs. aspirational uses, flexibility to grow and limitations to inhibit inconsistency —and this is all before you lay the first idea to paper. But one variable that can change all other variables is whether or not it’s an International brand, and where it will end up in the world.

By |June 30th, 2015|Branding, Design and Creative, Travel Business|Comments Off on International Branding

Photo Shoot? or Photoshop?

Everyone wants “custom” photography for their brand. They often want something no one will see anywhere else. And for good reason… it’s an ownable feature of your brand. Hugo Boss has always had a recognizable photo style, Grey Goose and Chase Bank both utilize photos that employ monotone colors with color highlights and are very memorable, and lately McDonalds has been doing ads and billboards that don’t even including their logo… that’s trusting your photo style to be representative of your brand itself.

By |February 21st, 2015|Branding, Design and Creative, Photography|Comments Off on Photo Shoot? or Photoshop?

Man, now you’re speaking my language!

This post is titled after a phrase uttered by a new business prospect a few days ago, and it embodies one of the main reasons companies hire us: specialization. In the example above, the prospect and I were having an initial phone conversation about his travel-related company. He explained the way his company works and some of the challenges they were facing. I could tell he was trying to simplify his story and boil it down to generic business terms that anyone could understand.

By |October 16th, 2014|Branding, Franchising, Travel Business|Comments Off on Man, now you’re speaking my language!

The Laws of Attraction

Pull them in without pushing them away Because of how the marketing landscape has changed over the past few years, it should be a no-brainer that the marketing materials you are creating should also change, right? But yet, we continue to see it.

By |March 7th, 2013|Branding, Design and Creative, Online Marketing, Social Media|Comments Off on The Laws of Attraction

Marketing Matters: Marketing does Matter

For many of us in marketing it’s easy to fall into a rut. It’s easy to become jaded. It’s easy to start believing after a while that your efforts are no more than just spouting the latest cliché, using the words leveraging, maximizing and optimizing before everything, and just generally going through the motions. You don’t feel like you’re stirring up the pot and driving business. But I’m here to tell you that you’re wrong and not only are you wrong, but your job (marketing) is THE reason people are making the decision to buy. You are the elite and here’s why.

By |February 14th, 2013|Branding, Design and Creative, Travel Business|Comments Off on Marketing Matters: Marketing does Matter