Man, now you’re speaking my language!

This post is titled after a phrase uttered by a new business prospect a few days ago, and it embodies one of the main reasons companies hire us: specialization. In the example above, the prospect and I were having an initial phone conversation about his travel-related company. He explained the way his company works and some of the challenges they were facing. I could tell he was trying to simplify his story and boil it down to generic business terms that anyone could understand.

By |October 16th, 2014|Branding, Franchising, Travel Business|Comments Off on Man, now you’re speaking my language!

Running a hotel without a brand – not another article with generic advice

Most of us know the benefits that come from running a branded hotel: recognition, distribution channels, learning resources, marketing, operating manuals, loyalty programs, etc. However, many high-quality medium and large properties are run as independent/unbranded hotels for a variety of reasons.

By |April 23rd, 2013|Online Marketing|Comments Off on Running a hotel without a brand – not another article with generic advice

It’s 2013 and some hotels still don’t get it!

In this day and age of always-on connectivity, guest reviews, smartphones and social media, one would expect ALL hotels to know that certain aspects of running their business are not optional.

By |March 4th, 2013|Online Marketing, Travel Business|Comments Off on It’s 2013 and some hotels still don’t get it!

A plane crash at the junction of prestige and common sense

Savvy entrepreneurs and former airline executives often dream of launching their own airline, or rescuing a legendary one that has gone under. In fact so much has been written before on this subject that there’s even a famous catch phrase that reads. “The best way to turn a billionaire into a millionaire is to sell him an airline.” Yet, in the face of precedent, consumer behavior data and just plain common sense, entrepreneurs the world over continue to envision and pursue the dream of launching their own airline.

By |November 19th, 2012|Travel Business|Comments Off on A plane crash at the junction of prestige and common sense